A&R
We feel that it’s massively important that the records that we take to radio stand their best possible chance – obviously! Therefore, and if required, we offer an A&R consultancy service within which we can provide recommendations of which album tracks to take to radio as singles, and commission and Exec produce Radio Edits and Mixes. We have several close relationships with Record Producers and can accordingly negotiate competitive rates for these mixes to be commissioned and completed based on the requirements and expectations. In addition to Radio mixes, we can also assist with getting club mixes delivered for targeting more specialist dance shows and radio networks.
The results
We play an active role in the remixing of tracks for radio, a number of them can be heard above. Of the 11 examples, ALL received plays on national networks and 8 were playlisted and played on rotation.
Our Process
Album Version
or original Mix
Many tracks that we are about to work on have the potential to succeed at Radio, but ocassionally need tailoring to fit a specific network/show.
1
Client
Consultation
We run ideas for the mix past the clients first before anything is done, giving reasons and reference points.
2
Track
Deconstruction
We work closely with a producer using our combined experience to produce several ‘draft’ mixes.
3
Radio Mix
Delivery
The new mix could have anything from reworked bassline, additional keys & percussion or even a brand new rhythm section.
4
Airplay
The whole process results in a track that is still true to the original roots of the song, whilst becoming more radio friendly.
5